In recent years, quiet luxury has been flung around like tic-tacs, making it anything but quiet. Brands parade their old money looks without delivering quality, craftsmanship, or that true understated elegance of timeless style. Enter Eudaemon, a Delhi-based brand quietly stepping up to the plate with a claimed commitment to quality over fads. Man’s World India sat down with founder Manik Handa, who’s worked with brands like Zegna, to find out what makes Eudaemon’s approach different.
What inspired Eudaemon?
After spending almost a decade in the corporate world, mainly with Zegna, I felt my creativity was getting confined. I needed a new challenge. My experience in retail, brand management, and graphics made menswear a natural choice. I noticed a gap in the market for a high-end menswear brand in India that could stand up to labels like Zegna and Italian brands in terms of quality.
Where does the name come from?
The name Eudaemon is derived from Aristotle’s concept of ‘eudaimonia,’ which symbolises happiness and fulfilment through living a virtuous life. We chose this name to reflect our commitment to quality and the philosophy of enhancing one’s joy and contentment through what one wears. Also, ‘EU’, meaning good, and ‘demon’, meaning spirit, translates to ‘good spirit’ or balance. This philosophy is reflected in our branding: it's subtle and embossed rather than prominently displayed.
Your branding is quite understated. Why?
この記事は Man's World の August 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Man's World の August 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Rekha At 70 The Enduring Mystique
More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career
iPhone Fatigue
Do we really need an annual Apple flagship release?
Men's Guide To Combat Premature Hair Loss
Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of
SMRITI MANDHANA MAKES CRICKET LOOK EASY
In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket
Pritam Hitting The High Note
A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.
SHAFALI VERMA IN A LEAGUE OF HER OWN
In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them
Denim The Timeless Trendsetter
Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless
