BACK IN APRIL, Elon Musk, the world's richest man, made a dramatic attempt at a hostile takeover of Twitter, for a cool $44 billion. That's a lot of money, even for a billionaire tycoon, and the takeover attempt quickly descended into public mud-slinging and court battles. But whoever wins (we're not going to know for some time), I think the most interesting part of the story is the more fundamental question: why would Musk even want to buy Twitter in the first place?
If you look at the size of Twitter, its appeal isn't obvious. The company makes a relatively meagre profit each year, and in terms of the number of users, Twitter is a relative minnow among social media networks. It has around 436 million users every month, which isn't nothing but is also a long way behind the likes of Facebook (near three billion), Instagram (two billion), and TikTok (one billion).
So why does Musk want to spend a considerable slice of his own enormous fortune on a social network that not many people, in the grand scheme of things, actually use?
この記事は Reader's Digest UK の October 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Reader's Digest UK の October 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
EVERY SECOND COUNTS: TIPS TO WIN THE RACE AGAINST TIME
Do you want to save 1.5 seconds every day of your life? According to the dishwasher expert at the consumer organisation Choice, there’s no need to insert the dishwashing tablet into the compartment inside the door.
May Fiction
An escaped slave's perspective renews Huckleberry Finn and the seconds tick down to nuclear Armageddon in Miriam Sallon’s top literary picks this month
Wine Not
In a time of warning studies about alcohol consumption, Paola Westbeek looks at non-alcoholic wines, how they taste and if they pair with food
Train Booking Hacks
With the cost of train travel seemingly always rising, Andy Webb gives some tips to save on ticket prices
JOURNEY TO SALTEN, NORWAY, UNDER THE MIDNIGHT SUN
Here, far from the crowds, in opal clarity, from May to September, the sun knows no rest. As soon as it’s about to set, it rises again
My Britain: Cheltenham
A YEAR IN CHELTENHAM sees a jazz festival, a science festival, a classical music festival and a literature festival. Few towns with 120,000 residents can boast such a huge cultural output!
GET A GREEN(ER) THUMB
Whether you love digging in the dirt, planting seeds and reaping the bounty that bursts forth, or find the whole idea of gardening intimidating, this spring offers the promise of a fresh start.
Under The GRANDFLUENCE Suzi Grant
After working in TV and radio as an author and nutritionist, Suzi Grant started a blog alternativeageing.net) and an Instagram account alternativeageing). She talks to Ian Chaddock about positive ageing”
Sam Quek: If I Ruled The World
Sam Quek MBE is an Olympic gold medalwinning hockey player, team captain on A Question of Sport and host of podcast series Amazing Starts Here
Stand Tall, Ladies
Shorter men may be having their moment, but where are the tall women?
