CHATGPT AND OTHER large-language artificial-intelligence (AI) models remain a source of fascination due to the uncanny way they can mimic human speech, but data-savvy companies are already using AI to help shape the products you buy—not by talking, but by listening.
Consider every time you’ve tossed an annoyed @ on Twitter complaining about the concierge service at your vacation villa rental or griped to a chatbot about a confusing user interface. Ditto blowing up a sneaker brand’s comments section pleading for a new colourway or taking to a watch forum to debate the design merits of an overlooked vintage model. Each of these seemingly off-the-cuff interactions is, in fact, incredibly rich with data points—a trove of unvarnished opinions, desires and ideas, proffered by engaged consumers who often believe they’re just talking among themselves.
この記事は Robb Report Singapore の September 2023 版に掲載されています。
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この記事は Robb Report Singapore の September 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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