Brand It To Grand It

Listen To The Voice Of Your Customer

"If you are wondering, a dog or any pet is a symbol of blind love! No matter what we do, they only have love for us. That is what a business owner should be! A dog in love with the master - always listening to the master's voice: The Customer/ 'Patron'. Now I hate to use the word 'Customer'. To me it seems dry, void of emotions and too materialistic. I prefer 'Patrons'. This makes sense because the way you 'Treat' them depends on how you 'Think' about them. The word 'Patrons' gets you closer to people. You would never think about a patron the way you would about your customer!"

Sudarshan Ramakrishna ChetlurThe Expert On Multi-Dimensional Brand Building sheds light on how and why you must listen to the voice of your patron. Read on...

The one constant in your brand's journey is the voice of the patron at all times. The voice of the patron (VoP) refers to feedbacks, opinions, and preferences of patrons regarding a product or service. By listening to and understanding the VoP, you can tailor your offerings to meet needs and concerns. It will help build stronger relationships to drive business success. This is not rocket science but simple CS 'Common Sense'. Just paying that special attention can transform your brand journey.

Patron-Centric Approach

Place your Patron (Customer) at the centre of everything pertaining to your brand. This way, you will adopt a patroncentric approach, focussing on meeting patron needs and expectations and your brands will be able to create more relevant and compelling experiences.

Improved Product Development