It’s the era of quiet luxury. If you hadn’t already picked up the theme from the hit HBO series Succession, you would have seen a surge in online searches for bags from The Row and Gwyneth Paltrow’s style choices. It’s not a new concept; the term has been used in every field from interiors to holidays as a way to emphasise niche tastes and unobtrusive displays of wealth. So why is it so applicable to fashion in 2023?
The adoption of the trend can be seen in part as a wardrobe shift caused by the economic climate: a return to polished and refined designs, a cleaner, minimalistic aesthetic and preference for understated elegance and quality craftsmanship over flashy logos. And if you wanted to highlight one brand as the epitome of the “if you know, you know” trend, it would undeniably be Brunello Cucinelli.
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