KEEP IT COOL

Jenny Tsang wants to influence and inspire her social media followers, but ultimately her goal is to forge friendships

If Jenny Tsang’s Instagram account is anything to go by, the Hong Kong-born, California-raised content creator knows how to serve good style all year long. Creating effortless ensembles is her forte; by pairing oversized coats and combat boots, or flowy dresses and sneakers, she strikes the right balance between hard and soft elements each time.

A graduate of the Academy of Art University in San Francisco, Tsang started a fashion blog in 2014 while working as a full-time art director for an advertising agency in Los Angeles, using it as a place to write about trends she was exploring and outfits she wore. This was around the time that the “OOTD”, or “outfit of the day”, hashtag started blowing up on Instagram, “so I did the same with the looks I wore to work,” she told Tatler. “I never thought this would change my life.”

That blog would lead to a nearly 300,000-strong following on Instagram, where she continues to post regular outfit inspo under the handle @tsangtastic, and uses her own style to “inspire others to build confidence” in their own looks. She adds that she hopes to make people “feel good about themselves every day through expressing my confidence with the clothes I wear”.