Korean fashion is having far more than a moment: with South Korean celebrities taking luxury houses by storm and fascination with K-culture reaching new heights, consumers the world over are lusting over idol-approved names such as Miss Sohee and Minjunkim. That’s not to say there wasn’t a global presence before the advent of Squid Game and Blackpink: Rejina Pyo and Rokh are two brands which have been regulars at European fashion weeks for several years.
One of the most exciting names to know right now is Recto, a Seoul-based ready-to-wear label. Founded in 2014 by award-winning designer Ji Yeon Jung, Recto is part of a new wave of Korean fashion that’s defining the contemporary fashion uniform. Stocked physically in Hong Kong’s Lane Crawford and globally on ecommerce sites such as HBX and Ssense, the brand’s minimalistic, androgynous, wearable approach to design has also won more than 250,000 followers on Instagram as well as appeared as the OOTDs of Korean footballer and Tottenham star Son Heung-min, internationally renowned DJ Peggy Gou and actress Gong Hyo-jin.
We spoke to Paik Suk Chung, the current co-creative director who came to Recto in 2020 after two decades at Hyundai, a prestigious Korean fashion company under The Handsome Group, about the secret of brand positioning and the potential of Asian fashion.
What sets Recto apart from other fashion brands?
ãã®èšäºã¯ Tatler Hong Kong ã® September 2023 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Tatler Hong Kong ã® September 2023 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
THE LAST WORD
Every issue, we ask our cover star a round of quickfire questions that give us a little more insight into their personalities. This month: Gulf Kanawut lays it bare
WOMEN AT THE WICKET
Asia's women's cricket teams from outside the Indian subcontinent have been rapidly rising up through the ranks, creating opportunities, breaking barriers and changing the game as they go
TIME TURNER
A 2024 Turner Prize nominee, British Filipino artist Pio Abad talks to Tatler about carrying on family legacy, unearthing historical connections and why the Philippines is always at the core of his work
ROYAL RICHES
Ahead of the opening of Prince and the Peacock, Black Sheep Restaurants' latest establishment, Tatler joins the hospitality group on a culinary pilgrimage to India
MAKING HER POINT
Foil fencer Daphne Chan is happy to see the rising interest in her sport since Cheung Ka-long's historic win, and is headed to the Games with impressive wins behind her. But she's not allowing the pressure to get to her, and is most excited about who she might meet in Paris
IN IT TO WIN IT
Hong Kong freestyle swimmer Ian Ho, whose Instagram handle @Amphlb_ian playfully alludes to his aquatic prowess, competed at the 2020 Summer Olympics in Tokyo and won silver in the men's 50 metres freestyle at the 2023 Asian Games in Hangzhou. This month, he will represent Hong Kong at the Paris Olympics. He talks to Tatler about making Hong Kong proud, life as a student and professional athlete-and why relaxing is the way forward
UNFINISHED BUSINESS
Two-time Olympic swimmer Camille Cheng thought Tokyo 2020 would be her last Games, but competing in Paris was too big a draw for the French Chinese athlete
INTRIGUE AND INTRICACIES
Parisian artist Ugo Gattoni takes us through his elaborately designed poster for the Olympics and Paralympics in his home city this month
Crafting a New Legacy
Nicholas Lieou, creative director of high jewellery at Chow Tai Fook Jewellery Group, is reimagining jewellery, as the brand celebrates its 95th anniversary
A Lasting Legacy
Tatler explores Cartier's latest Watches and Wonders novelties with the maison's image, style and heritage director, who explains how the luxury house continues to create designs that are relevant today, yet rooted in legacy
