Timothy Ng

The CEO and co-founder of microinfluencer platform Spread-It reveals the unusual origins of his company-and how he thinks AI will change the KOL sphere

- Rick Boost

If you travelled back to 2014 and asked economics student Timothy Ng for his Instagram handle, he’d politely decline, stating he had zero interest in social media.

Imagine the sheer disbelief Ng would have felt if he had known that less than a decade later, he’d be overseeing a platform connecting thousands of influencers with worldwide brands.

Ng, a Tatler Gen.T 2023 honouree, is the CEO and co-founder of Spread-It, the largest micro-influencer and KOL agency in Hong Kong, mainland China and Thailand. Influencers with as few as 1,000 followers can hop on Spread-It’s app and shop for brands to work with—and vice versa. The huge, authentic engagement these smaller accounts generate, compared to big social players, has given Ng’s influencer pool the bang-for-buck that marketers crave.