If you travelled back to 2014 and asked economics student Timothy Ng for his Instagram handle, he’d politely decline, stating he had zero interest in social media.
Imagine the sheer disbelief Ng would have felt if he had known that less than a decade later, he’d be overseeing a platform connecting thousands of influencers with worldwide brands.
Ng, a Tatler Gen.T 2023 honouree, is the CEO and co-founder of Spread-It, the largest micro-influencer and KOL agency in Hong Kong, mainland China and Thailand. Influencers with as few as 1,000 followers can hop on Spread-It’s app and shop for brands to work with—and vice versa. The huge, authentic engagement these smaller accounts generate, compared to big social players, has given Ng’s influencer pool the bang-for-buck that marketers crave.
この記事は Tatler Hong Kong の September 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Tatler Hong Kong の September 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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