Beauty with Integrity

When it comes to realising your beauty and body goals, it pays to be well-informed and make safe, conscious decisions, always

- ELIZABETH SOONG

No matter your age, looking good matters. It extends beyond mere physical appearances as it also gives a big boost to your overall mental well-being and confidence. After all, feeling good about yourself leads to a more positive outlook on life, and can enhance social interactions, relations and even professional opportunities.

In line with Beauty & Co’s #ConsciousBeauty campaign, we speak to three different women with varied lifestyles and beauty motivations. Despite their differences, they all share a common goal: the desire to maintain their beauty, youth and self-confidence while prioritising safe and certified treatments and services. Known for the company’s mindful and ethical approach to beauty, Datin Catherine Lai, Cherrie Chin and Nurida Suraya have turned to Beauty & Co to help them achieve their goals. “People may call it vanity, but it’s not,” insists Lai, who strongly advocates for self-love and self-care at any age.