Born to Dare

Tudor and Swiss Watch present the Pelagos FXD "Alinghi Red Bull Racing" exhibition in celebration of the new Tudor boutique opening at Suria KLCC

- KIRAN PILLAY

In partnership with Swiss Watch by Valiram, Tudor celebrated its new boutique opening at Suria KLCC, Kuala Lumpur, with the Pelagos FXD “Alinghi Red Bull Racing” exhibition. A special event held exclusively in Southeast Asia, the exhibition highlighted Tudor’s dynamic partnership with Alinghi Red Bull Racing, two forces united by their engineering prowess.

Tudor is the main partner in Alinghi’s pursuit of the 37th America’s Cup, regarded as the world’s foremost sailing event. Competition for the trophy is steep, and contenders require daring vision, innovation and audacity to attain victory. These qualities have been Tudor’s bedrock for nearly a century, reflected in its “Born To Dare” ethos.

The exhibition’s grand centrepiece was a replica sail, one-quarter the size of the one on the Alinghi Red Bull Racing AC75 boat. This sail symbolised the yachting inspiration behind the Pelagos Alinghi Red Bull Racing Edition watches. Visitors had the chance to experience the 37th America’s Cup race route through the Race to the Seas gaming booth and win exclusive Tudor merchandise.