In the world of luxury watchmaking, Rolex stands as a paragon of precision, innovation and artistry. One of the most eye-catching and critical aspects of a timepiece is its dial. And Rolexâs craftsmanship when it comes to its dial-making expertise is an area where the brandâs commitment to design and perfection is vividly displayed.
The dial plays an essential role in defining the aesthetic identity of a timepiece. Rolexâs approach to dial-making is rooted in a blend of traditional techniques and cuttingedge technology, a philosophy that allows the brand to produce dials that are both timeless and avantgarde. Each Rolex dial is a miniature masterpiece, requiring several months of meticulous research and development to ensure it meets the brandâs high standards of quality and innovation.
The maisonâs dials are primarily made from a disc of brass or precious metals such as 18-karat yellow, white, or pink gold. The process of creating these dials involves a series of precise steps, from the initial design sketches to the final inspection. This journey includes colouring, the placement of appliqués, and various surface treatments. The skills involved range from enamellingâa craft dating back to the early days of watchmakingâto the application of modern technologies like PVD (Physical Vapour Deposition).
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