New Year, New Me

In 2023, Alyssa Johaan steps outside her style comfort zone with the help of local fashion brands

- Zue Wei Leong.

As a content creator and social media marketing strategist, Alyssa Johaan understands the importance of a style identity—an instantly-recognizable aesthetic that catches the eye in the millisecond a picture appears on your endless feed as you scroll through social media.

For a better part of a decade, Alyssa has cultivated a modern and minimalist style persona to complement her fast-paced lifestyle. Her followers, drawn to her authenticity and accessibility, have seen her through her university days in London to her return to Kuala Lumpur, where she currently works as the creative and marketing lead of local fashion label, Petit Moi.