Growing up, Samantha Peihua Chen was raised by a trifecta of strong women: her mother, grandmother and aunt. They came from little money, but “it was a household that encouraged strong opinions, dreaming big, being yourself and, above all, hard work”, she says, adding that her formative years at Paya Lebar Methodist Girls’ School further cemented the belief that regardless of gender, “anything you put your heart into, you can do with hard work”.
It is with this persevering mindset—and pure grit—that Chen has navigated the male‑dominated global sports marketing industry, where she is executive vice president of partnerships and strategic development for Asia‑Pacific (Apac) at CAA Sports, part of entertainment and sports agency Creative Artists Agency. Having been in the industry for more than 10 years, she has had her fair share of challenges.
“The global sports marketing industry, even in Apac, is still dominated by white males who tend to come from a higher socioeconomic background,” she says, adding that in an industry dominated by a certain background culture typically results in a gap in seeing the full picture—in this case, not being able to fully understand what is required by an Asian client. Despite their best intentions, Chen says that this “unwitting myopia” typically results in the minorities having to work even harder to break through unfair stereotypes to climb up the corporate ladder.
この記事は Tatler Singapore の March 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Tatler Singapore の March 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Mathew Leong
As the Norway-based Singaporean chef celebrates a milestone year both personally and professionally, he opens up about the toughest moments of his career and why failing is not an option
Asian Inspirations
Chef Ace Tan on his second restaurant, Asu-his love letter to regional Asian cuisine
State of the Arts
Arts nominated member of parliament Usha Chandradas discusses growing the creative economy by focusing on both supply and demand
Through a Curator's Lens
Circe Henestrosa, a fashion curator and the head of the School of Fashion at Lasalle College of the Arts, University of the Arts Singapore, merges her personal connection with artist Frida Kahlo with her extensive curatorial experience to explore intersecting themes of identity, disability and cultural heritage
Second Nature
Poet and educator Yong Shu Hoong brings fresh perspectives to the helm of the Singapore Writers Festival, from interdisciplinary perspectives to multilingual programmes
Wine Down
Nothing wraps up the day like a nice glass of vino. From flashy hedonistic escapades to geeky watering holes, these new wine bars promise celebrated viniferous pours that will please even the most discerning of oenophiles
A Legacy in Silhouettes
Kristina Blahnik, CEO of the designer shoe brand Manolo Blahnik and the niece of its legendary founder, shares her insights on preserving the house's heritage and introduces the new Manolo's Silhouettes campaign
To Have and to Hold
With its sumptuous textures, Loro Piana's elegant autumn/winter 2024 collection is a chic celebration of craft, quality and the universal appeal of tactility
Scent of Strength
Hermès unveils its first chypre perfume, Barénia―a captivating fragrance crafted by renowned perfumer Christine Nagel that embodies bold femininity and celebrates the brand's rich heritage
Nocturnal Revival
Nighttime skincare rituals will get a boost of supercharged restoration with La Mer's new Rejuvenating Night Cream