For all the talk about high-profile fashion and luxury brands entering the metaverse with digital partners, the fact is that most companies are at least five years away from seeing any financial profits from this realm, according to a recent report by influential fashion website The Business of Fashion and consultancy McKinsey & Co. But what is also true is that global spending on virtual goods hit US$110 billion (S$152.4 billion) in 2015, and is expected to grow to US$135 billion by 2024. Hardly chump change.
Which is why we continue to see collaborations such as the latest one between British heritage label Burberry and video game Minecraft. The partnership comprises an in-game adventure called Burberry: Freedom to Go Beyond, a physical capsule collection and a further range of “extensions and experiences”.
この記事は The PEAK Singapore の December 2022 版に掲載されています。
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この記事は The PEAK Singapore の December 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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