A Tale of Two Whiskies
India Today|June 17, 2024
Industry leaders and start-ups alike are betting big on innovative, made-in-India whiskies
AMIT DIXIT
A Tale of Two Whiskies

There’s never a dull moment in the Indian alco-bev scene. Something’s always brewing. Two recent launches are testimony to the ethos of innovation and craftsmanship that drives the creation of whisky, which remains the top-selling spirit in India.

Single, Ready to Mingle

April saw the understated launch of the McDowell’s & Co Distiller’s Batch Indian Single Malt in Gurgaon in the presence of Ruchira Jaitly, CMO and Vikram Damodaran, Chief Innovation Officer, Diageo India. The launch was ground-breaking for several reasons. India’s beloved blended whisky brand has waded into the single-malt space (truth be told, they did launch a single malt in the 1990s as well, but that’s well before Diageo came into the picture).

この記事は India Today の June 17, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は India Today の June 17, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

INDIA TODAYのその他の記事すべて表示
High & Mighty
India Today

High & Mighty

High And Mighty.

time-read
10 分  |
November 11, 2024 - Special Issue
ELECTRIC MAJESTY
India Today

ELECTRIC MAJESTY

THE EQS SUV SETS A NEW STANDARD FOR A LUXURY FAMILY VEHICLE

time-read
2 分  |
November 11, 2024 - Special Issue
SMALL IS IN
India Today

SMALL IS IN

IT'S SMALL WONDER that when it comes to size, there are such distinct preferences, particularly when it comes to watches.

time-read
1 min  |
November 11, 2024 - Special Issue
WHAT'S COOKING?
India Today

WHAT'S COOKING?

The new culinary hotspots of gourmet Michelin dining in Hong Kong

time-read
3 分  |
November 11, 2024 - Special Issue
NEED OF THE HOUR
India Today

NEED OF THE HOUR

Is the tenth time the charm for Apple’s iconic wearable? Let’s clock in.

time-read
1 min  |
November 11, 2024 - Special Issue
A Symphony Smoke of and Style
India Today

A Symphony Smoke of and Style

Pairing some of the most feted peated whiskies from India and around the world.

time-read
5 分  |
November 11, 2024 - Special Issue
THE TOP SHELF INDIAN SPIRITS
India Today

THE TOP SHELF INDIAN SPIRITS

Toasting some of the finest sips from around the country

time-read
4 分  |
November 11, 2024 - Special Issue
THAI HIGH
India Today

THAI HIGH

What's it like to stay in the best hotel in the world? Spice spends a decadent weekend at Capella Bangkok, awarded the best hotel in the world by The World's 50 Best Hotels 2024.

time-read
3 分  |
November 11, 2024 - Special Issue
OUR FAVORITE F WORDS
India Today

OUR FAVORITE F WORDS

Why fashion and food are frolicking together in an epic romance.

time-read
5 分  |
November 11, 2024 - Special Issue
Past Perfect
India Today

Past Perfect

Whether it is to create cultural touchstones, a springboard for creativity, or save the planet, many chefs are revisiting traditional cooking techniques and sustainable practices.

time-read
4 分  |
November 11, 2024 - Special Issue