IT is almost midnight. Thirtynine-year-old Pallavi Pareek, founder of Bengaluru-based gender laws advisory firm Ungender, realises she has run out of sanitary napkins as she prepares to go to bed. She picks up her smartphone, taps on a quick commerce app and places her order. Within 10 minutes, she has a packet on her doorstep. "Q-commerce is the backbone of my household," says Pallavi, who relies on these platforms for last-minute needs and daily groceries, over-the-counter medicines and even gifts.
What began as a solution for last-minute and impulse purchases has fast become a necessity, especially for professionals like Pallavi, forever pressed for time in their fast-paced lives in the metros. Q-commerce has become a way of life for people like her, allowing them to reclaim valuable hours, without having to worry about traffic or parking. Not to mention the convenience of getting almost anything - from a missing ingredient in a recipe to a hair dryer to an item of clothing - in a matter of 10-15 minutes. "It's like having a personal concierge," says Pallavi.
The market has grown more than 61 times since 2020 and is expected to expand further, as per retail consultancy Datum Intelligence. From $3.5 billion (Rs 29,635 crore) in 2023, it grew by 74 per cent to $6.1 billion (Rs 51,635 crore) in 2024 and is projected to reach a staggering $40.1 billion (Rs 3.39 lakh crore) by 2030. "This is a drastic shift in the Indian consumer market, known for its value-driven consumers," says Rajeev Singh, partner and consumer industry leader at consulting firm Deloitte Asia Pacific. "Especially among the affluent and middle-class families, convenience is taking over and they are willing to pay for it."
THE GAME CHANGERS
この記事は India Today の December 23, 2024 版に掲載されています。
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この記事は India Today の December 23, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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