IN 2008, with large parts of Bengaluru dug up or cordoned off thanks to the Metro project and massive development works, Maraa, a media and arts collective, launched October Jam as an independent arts festival. The idea behind the free, crowd-funded festival was to reclaim the city’s public spaces for the arts. Early editions, often held in Cubbon Park, offered an inclusive vision of our public spaces as open to all.
Over the years though, October Jam has evolved into something a little different—it’s now a space where artists gather to engage with a different curatorial theme every year, ranging from how we experience time (Anti-Clocks, 2012) to the air we breathe (Hawa, 2018). The festival returns for its 15th iteration this month with conversations, film screenings, workshops, comedy shows and musical performances based on the theme of ‘lightning’.
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He gave the beat to the world
He would pick up the rhythms of each experience of mobility and weave them into his taals. Thus it was that he reflected joy and laughter in rhythmic cycles...such was the magic of Zakir's fingersText and photographs by Raghu Rai
KERALA TOURISM CAMPAIGN, 1989 - TICKETS TO PARADISE
All it took was a catchy tagline-'God's Own Country'-for the world to discover Kerala's wealth of natural beauty. It remains among the best tourism ad campaigns, earning the state a place among top 10 international destinations
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RETAIL SHOPPING - THE MALL MANIA
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ITC's Bukhara and Dum Pukht turned the world to tandoori cuisine and had an enormous impact on the F&B industry. Decades on, they are still a pit-stop for celebrities and heads of state visiting Delhi
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Rushdie lit the way but Indian writing in English has taken a life of its own in the past few decades, with translated Indian fiction most recently having its moment in the sun
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The 1990s economic liberalisation came as oxygen, lighting up the Indian art scene. Today, artworks by established masters routinely go for astronomical amounts
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The Festival of India grew into a symbol of our 'soft power', introducing our art and aesthetics to a global audience while also helping rebrand our domestic products
THE INDIPOP TREND - DISCO GOES DESI
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India had seen hits before. But Sholay seared into its collective psyche like a badland bullet. The effect was on a scale never seen before- one film creating a new mass folk culture. And a trail of monster blockbusters that still continues