But even he will admit, he's only halfway to where he wants to be on two key fronts: electrification and customer engagement.
"The industry is in transition. And, of course, so is technology... We're halfway through, in our case, the journey toward full electrification, where most of that technology will be harnessed in meaningful ways. And we're probably about halfway through the full customer engagement journey as well," Rowan told Newsweek.
As CEO, he has set about revolutionizing the Volvo brand, but he stresses that it has had to happen naturally. That does not mean it will be easy.
"We don't try and put in sustainability or technology for the sake of technology or sustainability," Rowan said. "It's baked in, from the very essence of how that affects the customer, how that benefits the customer, and how that benefits society is all of that comes together very early on at the design stage."
"You've really got to force that. You've got to force to make sure that you get that thinking, that you get that collaboration, that you get that cohesiveness right at the very start of the project," he said.
Those decisions are costing the company money, Rowan told Newsweek last year. "As for the material choices that we're making ... recycled aluminum, recycled steel, recycled plastics, often they're costing us more money. So, it's not cost-saving, but we're doing it for the right reasons."
この記事は Newsweek Europe の April 12, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Newsweek Europe の April 12, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Falling for Romance
A new book, Nora Ephron at the Movies, celebrates the writer/director best known for her iconic rom-coms and strong female characters
Cracking the Norse Code
Walrus DNA has shown that Vikings were likely the first to have encountered Indigenous North Americans
Monumental Shift
The discovery of 165-million-year-old crystals Easter Island has upended the longheld notion of how the Earth's \"conveyor belt\" moves
'OUR FOREIGN POLICY AND DOMESTIC REFORMS ARE TWO SIDES OF THE SAME COIN'
It is a well-known fact across the globe that the North Korean regime is irrational and unpredictable, but we have been consistent in strengthening our defense posture against the threat from North Korea since the Korean War, and I believe that their conventional capability is much inferior to that of the Korean military.
'They Read My Eulogy As I Lay in an Open Grave'
Like Paris Hilton, Natasia Pelowski claims she was subjected to abuse at a teenage therapy program
Russian Economy Faces 'Burnout'
Vladimir Putin admits difficulties” as the country’s key interest rate reaches a historic high
China's 'Silent Chemical War'
The U.S. must investigate Beijing's role in the manufacturing of fentanyl that is killing Americans, says one mom whose daughter died after accidentally taking the illicit substance
HARSH HEADWINDS
President Yoon Suk Yeol's BATTLE to reform a South Korea beset with structural problems under the specter of an increasingly aggressive neighbor to THE NORTH
Bridget Everett
BRIDGET EVERETT NEVER THOUGHT SHE'D BE THE LEAD OF A TV SHOW. \"I come from the downtown world in New York, a cabaret singer, and these things just don't happen, you don't find yourself with three seasons of HBO.
Amber Ruffin
A LATE-NIGHT COMEDY SHOW ON CNN? YES, and it's a game show, too.
