Human development key for ABLIC's analog semiconductor excellence

Since its rebranding in 2018, ABLIC has become a global leader in analog semiconductor technologies and solutions.

It all started for ABLIC back in 1970 when its in-house development of complex components led to the production of the world's first practical quartz watches. Since its 2018 rebranding, the company has transformed under the leadership of its president and CEO, Nobumasa Ishiai.

"The formation of ABLIC in 2018 enabled us to completely turn around the company's stagnant situation," Mr. Ishiai says. "The company has expanded along with its entry into the electronic devices and sensor business fields with new technologies such as our highly sensitive, Bluetooth-linked water detector named CLEAN-Boost."

ABLIC has managed to boost its annual operational profit approximately three-fold and seen significant improvement in its Cash Conversion Cycle (CCC) in the last four years - a level of success comparable to major global semiconductor companies.

These impressive gains in the company's value can be boiled down to three main measures, which were enacted at ABLIC along with the original company's foundational strength and based on Mr. Ishiai's former management experience of more than 30 years in five global companies.

"First, instead of cost-conscious sales, we presented our uniqueness throughout the value chain, then successfully obtained our customers' understanding of the optimal price improvement for the total corporate value. We call it 'Value Selling'," Mr. Ishiai says.