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Unparalleled service helps Nippon Express expand in the global logistics field.

Though established in 1937, the Nippon Express Group's roots date back to 1872, evidence of a rich history, which, according to company president Mitsuru Saito, has been essential to the firm's continued success, enabling it to take a flexible, proactive response to change.

Now the Nippon Express Group (hereinafter referred to as Nippon Express) is bringing its trademark flexibility to a logistics industry that has been severely disrupted in recent times.

Traditionally, Mr. Saito explains, disruptions have been "largely limited to geopolitical tensions

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and natural disasters". These days, however, new factors have been come into play.

Among others, Mr. Saito cites the Ukraine-Russia conflict and the global pandemic, which have caused experts to highlight the need for companies to diversify Asian trade routes.

Regarding the latter, with customers reviewing their supply chains as a matter of course, Japan could find itself ideally placed to step into the breach. Mr. Saito takes up the thread: "Located halfway along the Pacific route between Southeast Asia and North America, Japan has the geopolitical advantages to play the role of a relay hub base." Developing a globally competitive logistics hub would mean creating flexible operations by prioritizing certain key locations, for example by reimagining the role of some of Japan's ports, of which, thanks to the country's island status, there is no shortage.

Perhaps it is within this wider context that Nippon Express has chosen to reimagine its own role in the industry, with a new company holding structure and branding overhaul to mark the change.