AMERICA'S BEST Loyalty Programs 2023

THERE ARE COUNTLESS CUStomer loyalty programs out there and they work in a wide variety of ways, but they all have one purpose: to reward you for regularly buying from a particular brand. Simple enough.

- Nancy Cooper

But with the huge range of loyalty programs across the entire spectrum of consumer product and service brands, one program can at first glance look very much like all the others. How can you tell which are good deals which aren't?

To try to simplify that question, Newsweek has partnered again with global data research firm Statista to find America's Best Loyalty Programs 2023. This year, we surveyed more than 4,000 customers who are members of U.S. loyalty programs and asked them several questions, including which programs offered worth- while rewards, which they were most satisfied with and which they would recommend to friends and family.

Altogether we rated 239 programs in 32 product and service categories in 11 broad sectors: apparel, baby and children, banking, general reward programs, grocery stores, health and beauty, home, leisure and entertainment, restaurants, sports and transportation and travel. We found the highest number of top-rated rewards programs among supermarkets with 25, followed by 20 each in clothing and fast food.