The year was 1996, five years after liberalisation. The world was making its way to India, and so was Miss World. The international beauty pageant was brought to then Bangalore by Amitabh Bachchan’s ABCL. It did not go well. As The New York Times reported, “Strange bedfellows found themselves entwined in their mutual outrage— feminists who found such contests degrading to women and Hindu nationalists who saw the show as an invasion of western degeneracy”. Women’s groups held a mock pageant at a public park, awarding titles such as Miss Poverty and Miss Homeless. The protests became so severe that the swimsuit competition had to be moved to the Seychelles.
Twenty-seven years later, the Miss World pageant is once again being hosted by India this year. “It was not difficult to choose India,” says Julia Morley, chairman and CEO of the Miss World organisation. “It is a joy and thrill to be here.”
この記事は THE WEEK India の July 16, 2023 版に掲載されています。
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