And in a climate of hate, negativity, cancel culture and divisiveness, good-old happiness, positivity and human warmth is alive and well. We all saw it, and felt it, and were touched by the 24-karat magic of it as it unfolded live on our screens from the Lusail Stadium.
Recently, at the Kolkata International Film Festival, Shah Rukh Khan shared the popularly accepted theory that negativity increases social media consumption, and thereby increases its commercial value. Which means basically that most people are more likely to click on a news article about a ghastly, grisly human tragedy (for example, husband kills children and wife, before turning gun on self) than an article about a triumph of the human spirit (autorickshaw driver's daughter clears medical entrance). And so, if a news network wants to make more money, it makes sense for them to cover and run negative stories all the time. This negativity-sells theory is correct, but only up to a point.
この記事は THE WEEK India の January 01, 2023 版に掲載されています。
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この記事は THE WEEK India の January 01, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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