Future belongs to those who hustle

In the bylanes of small towns and boardrooms of big cities, young India is no longer walking the conventional path of a single job, predictable paycheck and a quiet march towards retirement.

- BANSURI SWARAJ

In a country where over 65 per cent of the population is under 35, the youth is redefining success through side hustles, startups and freelance business alongside studies or full-time jobs.

According to a Deloitte report, nearly 70 per cent of Indian youth have either started or aspire to start a side hustle. This trend signifies a monumental shift in how careers are perceived. For the young, work is not just a means to an end, it is an opportunity to pursue a passion and make a mark.

The Digital India initiative, envisioned by Prime Minister Narendra Modi, is one of the key factors that has fuelled this work revolution. The rapid rise in access to the internet and digital infrastructure has enabled the youth to learn new skills and monetise their passions in online marketplaces. Social media platforms like YouTube have become skill learning centres and Instagram and Facebook have become virtual marketplaces.