Seeing red in green
THE WEEK India|January 29, 2023
I ask all of the people and companies I interview lately about their ideas of sustainability.
NAMRATA ZAKARIA
Seeing red in green

It is an obligatory question these days, and yet I'm almost always agape at how much it unsettles the interviewee.

The answers I receive range from the contrite to the confused to the plain choleric. It's 2023, and people in small or large businesses still skirt the 'sustainability' question with trepidation. Have we had an overkill of the word? Can there be an overkill in asking people how ethical are their business practices? I thought not.

But I've come to realise that much of the problem with how to be a responsible business is that there are just too many contrary schools of thought out there. For example, in India, we seem to have adopted western notions of ethical fashion.

この記事は THE WEEK India の January 29, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は THE WEEK India の January 29, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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