Do you like your coffee? Or do you just drink it out of habit? If your answer is 'yes' to the second question, Jacob Mammen, managing director of Badra Estates in Chikkamagaluru in Karnataka might have a solution for you.
Badra Coffee is all set to launch four blends for the retail market. Three of them, Temple Mountain (Arabica), Misty Heights (single estate) and Kaapi Nirvana (filter), are pure coffees, while Dakshin Fusion is a filter coffee with chicory. "Explore a basket of flavours direct from our farm, grown, roasted and curated by us available soon," says Mammen. These will soon be available to the Indian consumers.
Mammen's great-grandfather bought the estate from Brooke Bond Ltd. Three generations of the family have run Badra Estates and Industries Ltd, which was formed in 1943. "Things were quite different in the beginning. The Coffee market was fully regulated. All growers pooled their coffee with the Coffee Board of India. We had no control after coffee left the farm," says Mammen. In 1997, the government allowed growers to sell their coffee. Badra started exploring export possibilities then, and has been focusing on specialty coffee ever since.
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