NO SALUTES FOR CUP IDEA
The Non-League Football Paper|July 09, 2023
A FRESH TAKE ON FOOTBALL
Chris DUNLAVY
NO SALUTES FOR CUP IDEA

PLANS to overhaul the FA Cup have sparked predictable – and justifiable – outrage amongst lower league clubs.

Which, in all probability, was the idea. In the US, politicians often talk about raising the flag and seeing who salutes.

Also known in the PR industry as a trial balloon, it is the process of intentionally leaking a controversial idea to the press in order to gauge public reaction before committing time and resources to a full-fledged plan.

One example came during the fag end of Donald Trump’s presidency. Rumours circulated constantly that Trump, facing potential criminal charges, would resign from office in exchange for a guarantee of immunity from his replacement.

What the Republicans really wanted to know was whether the public would be receptive to Trump’s departure and, ergo, whether he retained enough popular support to win a second term.

As to why this approach is required, consider the shambolic announcement of the European Super League.

The news dropped like a bombshell in the spring of 2021. No preamble. No equivocation. The nine clubs involved, led by Real Madrid and Juventus, simply told the world that they were taking their ball and f***ing off.

この記事は The Non-League Football Paper の July 09, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は The Non-League Football Paper の July 09, 2023 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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