With a history of partnerships with local football going back to the old South Western League, the nationwide builders' merchants have stepped into the shoes of Toolstation, whose long-established and happy mar riage to the Western League ended amicably during the summer.
In an early morning launch-timed to coincide with the opening of the brand new Jewson Bridgwater branch on May 28 - league chairman John Pool cut the ribbon before addressing the assembled crowd which included other members of the league committee, colleagues of Jewsons' and Bridgwater United secretary John Fournier, along with club mascot Thunder the Robin.
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CUT ABOVE THE REST!
ALAN JULIAN is fully on board with Hampton & Richmond Borough's serious message Movember even if he can't stop laughing at his players!
JOE IS SPECIAL GUEST STAR!
YATE TOWN 1 Guest EVESHAM UTD 0
GOAL ACE ROSS HAS PLENTY OF SHELF LIFE
It's 300 up for Allen but Green Lion marches on
TOWN ARE READY TO GO AGAIN!
Witham boss Kimble is eyeing a repeat
DAWS SHUTS DOWN TOWN BUT MAGPIES DRAW AGAIN
DORCHESTER TOWN boss Tom Killick called for unity to help the Magpies shake off their mini slump after a fourth league draw on the spin.
ARCHIE ANSWERS CHURCH PRAYERS IN FLOWERS BOW
TEN-man Alvechurch fought their way to a first league victory since mid-September to kick off the Tim Flowers era with a precious three points.
HORNETS HAVE THE BUZZ FOR VICTORY!
THE CLASH between Wingate & Finchley and Horsham was a tight and fiercely contested affair, with Horsham emerging as narrow victors thanks to a second-half strike.
MACCA'S THE HERO IN 'NICK' OF TIME!
SUBSTITUTE Nick McCoootie grabbed a stoppage-time winner as Weston-superMare battled back from 3-2 down with five minutes left to clinch victory in this top-of-the-table thriller at the Woodspring.
SHOTS LAUD HERO HENRY
FRUSTRATED Phil Parkinson bemoaned the rigours of life on the road as Altrincham were blown away by Storm Bert and a resurgent Aldershot Town in a fruitless tenhour round-trip though the wind and rain.
GRAHAM GIVES UNITED BOUNCE
NEW Boston United manager Graham Coughlan ended the Pilgrimsâ 11-match winless run with his first attempt, at the expense of fellow survival fighters Braintree Town.