The online niche has amassed major traction, with hashtags like #autumnaesthetic and #fallaesthetic collectively gaining over 7 billion views on TikTok. "I want to create stuff that emulates the feeling of coziness and brings people some comfort in everyday life," she says.
Fall has been Pounds' favorite season since she was a child. Now, sharing seasonal videos has enabled her leave her day job. The internet and its fall enthusiasts have played a big role in the commodification of the season: NielsenIQ data shows all things pumpkin-spice-market produced more than $800 million from July 2022 to July 2023.
If Christmas stores can do business year-round, the North Carolina-based creator sees no reason to limit autumn to the three-month bracket of a calendar. She's realized that the internet is interested in cozy content in any season. "I'm really good at emulating that autumn feeling even if it's like 90° outside," she says.
この記事は Time の November 06, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Time の November 06, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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