AI democratising discovery ecosystem: Meta

Artificial intelligence (AI) is making the discovery ecosystem on Meta platforms further democratised, according to Arun Srinivas, director and head (India), Ad Business, Meta.

- SHIVANI SHINDE

This has meant that more than 50 per cent of content on platforms like Instagram are recommended by AI. "With AI, users get more and more content that they like to spend time on. This for creators and brands creates a wider reach," he told Business Standard in a video interview.

Srinivas also added that this visibility and reach has meant several brands being first launched on Meta platforms - Instagram, Facebook, and Thread. "Many direct-to-consumer (D2C) firms have attributed their birth and success to platforms like ours," he added.