Advertising and marketing expenses as a proportion of net sales rose to 0.39 per cent in the September 2024 quarter, up from 0.36 per cent in the year-ago quarter and 0.3 per cent in the corresponding period of 2022, according to data from tracker Centre for Monitoring Indian Economy. The latest figure is the highest since the Covid-hit September 2020 quarter when it reached 0.4 per cent.
In absolute terms, such spending trended higher, too. A sample of more than 3,000 companies that reported quarterly data showed an aggregate spend of 9,286.6 crore in the September 2024 quarter, compared with â¹8,479.3 crore a year earlier and 7,242 crore in the September 2022 quarter. While sample sizes may vary slightly, the data broadly reflects the trend.
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