How critical is bundling to the growth of streaming video?
In the second quarter of 2024, there were more than 1,900 partnerships between subscription-driven streaming services and telcos/broadband companies. Yet, a bulk (62 per cent) of the 1,570 million global video subscribers had signed on directly for a Netflix or a Disney subscription, among many others. About a fifth or 317 million came indirectly through a telecom, broadband, or smart TV service that came bundled with a video app.
By 2029, this figure will go up to one-fourth of the total. Globally though, the lion's share of new subscriptions will continue to come from standalone direct customers. Those are among the big takeaways from two recent reports from the UK-based technology research and advisory firm Omdia.
この記事は Business Standard の October 04, 2024 版に掲載されています。
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この記事は Business Standard の October 04, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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