West Asia is its first pit stop with plans to set up modern stores and warehouses in the Kingdom of Saudi Arabia (KSA) at a combined cost of 155 crore, according to sources.
The company has proposed to operate 0.25 million square feet warehouses in Riyadh, Jeddah, and Dammam in KSA.
This comes after its foray into the United Arab Emirates (UAE) in 2019 and the KSA in 2022.
For the nine months ended December 31, 2023, FirstCry reported international revenue of ₹569 crore, which was 11.8 per cent of total operations. In the UAE, the company became the largest retail platform in 2022 in terms of gross merchandise value of products for babies and mothers. The company then shifted its focus to KSA, scaling up to become the largest such platform in the region.
Basic maths
FirstCry's focus on the region is based in hard numbers.
この記事は Business Standard の June 11, 2024 版に掲載されています。
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この記事は Business Standard の June 11, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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