The steady flow of diners from international organisations and consulates in Jerusalem stopped after October 7 and never came back.
But he ran into an unexpected hurdle in seeking new customers for his Ramallah cafe, which enjoys a 4.7-star rating on Google: Alphabet blocked new reviews for businesses in Israel and Palestinian territories since Hamas invaded Israel nearly eight months ago.
"People look up the reviews if they want to go to a restaurant and they don't see it now," Creish said. Zest averaged four or five reviews a week on Google before the war, he said. The steady flow of reviews was "part of our success."
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