Kia tops Fada customer index in mass-mkt space
Business Standard|September 04, 2024
In the luxury segment, Audi takes the top spot
DEEPAK PATEL
Kia tops Fada customer index in mass-mkt space

South Korean carmaker Kia was on Tuesday declared the top mass-market performer in the overall customer experience index (CEI), an annual survey done by the Federation of Automobile Dealers Associations (Fada) to assess and quantify customer experience across 97 parameters related to sales, product, and after-sales quality.

Fada conducted this survey in collaboration with consulting firm Frost & Sullivan, with a sample size of 8,685 respondents.

Vinkesh Gulati, chairman, Fada Academy & Research, told reporters that features in cars are a "given" now and they have a limited allure when it comes to customer satisfaction.

この記事は Business Standard の September 04, 2024 版に掲載されています。

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この記事は Business Standard の September 04, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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