Developers selling high-end homes, priced above ₹20 crore, are moving away from traditional marketing for these homes to newer methods, such as painstaking profiling of customers before showing them the property, augmented reality for visualisation of interior decor, virtual tours, and closeddoor international shows.
There is also marketing through online ads, social media influencers, and exclusive memberships.
Prestige Group, a leading real estate developer, is targeting ultra-luxury buyers using the "by appointment” method.
"There is profiling of a client done before showcasing an entire product to them. It's not that a show-and-tell is done for every customer who walks in. It is by appointment," said Anand Ramachandran, senior vice president of business expansion at Prestige. "We receive a certain profile, we evaluate it and then an appointment is set with a client based on the profile."
この記事は Business Standard の June 11, 2024 版に掲載されています。
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この記事は Business Standard の June 11, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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