India's luxury car rental market is experiencing a surge in demand, particularly in Tier 1 cities such as Mumbai, Bangalore, and Delhi, with executive travellers, especially from the tech sector and younger demographics like the millennials and the Gen Z, increasingly renting high-end vehicles for special occasions and domestic travel.
Luxorides, a luxury car rental company, observed a 40 per cent year-onyear rise in bookings in 2024 (until April) on popular routes like DelhiRishikesh, Delhi-Vrindavan, and Delhi-Jim Corbett National Park, as well as Chandigarh-Manali and Chandigarh-Ladakh. This growth has also been fuelled by foreigners and NRI travellers seeking ultra luxury travel experiences.
Mumbai and Delhi are the cities that have witnessed the highest growth in demand 35 per cent and 40 per cent respectively. Other cities which have shown significant growth include Bengaluru, which has seen a 40 per cent rise in demand, Pune (10 per cent), and Udaipur (14 per cent). It was also noted that there were large surges in demand in Jamnagar recently due to the pre-wedding events hosted by the Ambani family as per Luxorides data.
この記事は Business Standard の May 29, 2024 版に掲載されています。
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この記事は Business Standard の May 29, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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