Paralympians make giant strides but await India Inc's leap of faith
Business Standard|September 09, 2024
India's Paralympians will look back at their campaign in Paris with pride, as they glittered on the big stage with a record-smashing 29 medals.
ANUSHKA BHARDWAJ
Paralympians make giant strides but await India Inc's leap of faith

In doing so, they bettered their performance at the Tokyo Games three years ago, when they bagged an impressive haul of 19 medals.

While the upswing in the performance of these para-athletes has brought them much-needed recognition, the brand ecosystem and corporate bigwigs are yet to loosen their purse strings.

"The perspective has changed. From facilities to funding, things are now getting better," says Rubina Francis, who grabbed bronze in pistol shooting.

"We are Olympic winners, feeling like a celebrity," Francis tells Business Standard, sporting a beatific smile.

Shooter and Paralympic medallist Mona Agarwal, a beneficiary of the para Khelo India scheme, the flagship government programme aimed at unearthing Olympic superstars, talks about the impetus needed at the grassroots level.

"I am a medallist now. I know that I will have enough support. But what about the ones who are starting their journey? Brands or government, they should come early," Agarwal says, adding that if she received this push early in life, it would have been more helpful.

"Nevertheless, I had no support, and any scheme, Khelo India in my case, can help a lot," Agarwal adds. "A monthly support of ₹10,000 was, at least, enough to pay the salary of my escort," she adds.

Although para-athletes highlight the government's push and the rise of nongovernment organisations like Olympic Gold Quest and GoSports, they agree that the brand ecosystem is yet to unlock a plethora of opportunities.

この記事は Business Standard の September 09, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Business Standard の September 09, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

BUSINESS STANDARDのその他の記事すべて表示
Volumes, margins lead to earnings upgrade for Page Industries
Business Standard

Volumes, margins lead to earnings upgrade for Page Industries

Page Industries reported sales growth of 11 percent in Q2FY25 and volume growth of 7 percent year-on-year (Y-o-Y).

time-read
2 分  |
November 09, 2024
With benchmarks becoming harder to beat, avoid very high-cost funds
Business Standard

With benchmarks becoming harder to beat, avoid very high-cost funds

The Securities and Exchange Board of India (Sebi) has, through a circular dated November 5, mandated that asset management companies must disclose expense ratios for direct and regular plans separately in their half-yearly statements.

time-read
2 分  |
November 09, 2024
Sensex, Nifty fall for 2nd day on FPI selling
Business Standard

Sensex, Nifty fall for 2nd day on FPI selling

Stock markets closed lower for the second straight day on Friday amid relentless foreign fund outflows and losses in blue-chip stocks Reliance Industries, ICICI Bank, and State Bank of India.

time-read
1 min  |
November 09, 2024
Business Standard

NSE mulls launching new products to bolster commodities market

The National Stock Exchange (NSE) is seeking to expand its commodities segment by launching new products after examining the performance of energy, base metals, and bullion, an official of the domestic equity benchmark said on Friday.

time-read
1 min  |
November 09, 2024
Zinka Logistics sets price band for ₹1,115 cr IPO
Business Standard

Zinka Logistics sets price band for ₹1,115 cr IPO

Zinka Logistics Solutions Ltd, a digital platform for truck operators, on Friday said it has fixed a price band of ₹259-273 per share for its ₹1,115 crore initial share sale.

time-read
1 min  |
November 09, 2024
Swiggy IPO: QIBs do final-day heavylifting
Business Standard

Swiggy IPO: QIBs do final-day heavylifting

Issue subscribed 3.6x as institutional investors swoop in on Day 3 to corner 90% bids

time-read
2 分  |
November 09, 2024
Business Standard

Adani Power cuts B'desh supply by more than 60%

Adani Power on Friday further reduced electricity supply to Bangladesh as the company seeks to recover more than $800 million in dues, according to data from Bangladesh's grid operator and two sources.

time-read
1 min  |
November 09, 2024
Beyond the syntax of national culture
Business Standard

Beyond the syntax of national culture

This book is not just a masterly exploration of India's linguistic civilisation. More importantly, it serves as a timely warning against recent attempts at conducting the epistemic study of Indian languages through a narrow prism of singularity.

time-read
4 分  |
November 09, 2024
FORENSIC PROBE ALL SET TO BOOST CONVICTION RATE
Business Standard

FORENSIC PROBE ALL SET TO BOOST CONVICTION RATE

With Bharatiya Nyaya Sanhita making such investigation mandatory in serious crime cases that attract seven years' imprisonment or above, more and more criminals are likely to be brought to justice in the next five years

time-read
4 分  |
November 09, 2024
'Ek hai toh safe hai': Modi in first rally for Maha polls
Business Standard

'Ek hai toh safe hai': Modi in first rally for Maha polls

Prime Minister Narendra Modi on Friday flagged the Congress' \"caste politics\" and cautioned the nation against it, while also accusing the grand old party of \"playing a dangerous game of pitting one caste against another\" for political gains.

time-read
2 分  |
November 09, 2024