What are your priorities with JioStar? We deliver the largest share of audiences on TV (110 channels such as Colors and Star Plus, 32 per cent viewership) and digital (Disney+Hotstar and JioCinema offer the second-largest audience after YouTube) every day. There are a lot of things that are working very well and my topmost priority is to not spoil them.
But in a country with 800-850 million mobile customers, if you (the whole streaming business) have 50-70 million subscribers, then there is a whole world to cover over there. Also, streaming content is still designed for a very elite segment. In a country of 1.5 billion people, if several hundred million people are not coming to your platform every night, then there is a problem. I'm not talking about Instagram, YouTube, and Google but the other premium services. It's a huge opportunity that needs creativity and technological innovation.
Finally, there is a narrative that has got built and accepted that TV is dead. It has become self-fulfilling. Every day you say it's dead and you don't feed it. And since you don't feed it, it is going to die.
この記事は Business Standard の November 22, 2024 版に掲載されています。
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この記事は Business Standard の November 22, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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