Quick-commerce firms like Blinkit and Zepto are expanding their operations, offering curated rakhi gifts and chances to win cars, iPhones, televisions (TVS), and luxurious overseas stays.
Zomato-owned Blinkit has expanded its services internationally for the occasion, allowing users from countries such as the US, Canada, the Netherlands, Germany, France, and Japan to send rakhis and gifts to their siblings in India.
"We have activated international orders on Blinkit until August 19. People living abroad can now place orders to send rakhis and gifts to their siblings in India, and we'll deliver within 10 minutes," said Albinder Dhindsa, founder and chief executive officer of Blinkit. Additionally, the company is offering free delivery on all rakhi purchases within India.
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