Reliance Retail takes its FMCG brands to kiranas

In the non-food space, it has entered personal care and home care businesses

- SHARLEEN D'SOUZA

Reliance Retail has made its entry in the Indian fast-moving consumer goods space as it takes its private label brands sold at its supermarkets and hypermarkets, Reliance Fresh and Reliance Smart. The company had internally set a target of ₹50,000 crore turnover from the FMCG business and the will fall under Reliance Retail's consumer brand division.

Business Standard accessed a presentation which includes the brands it has taken to the general trade.

The products which it plans to sell range from groceries like pulses and grains, edible oils, flour, dry fruits, spices, pickles, pastes, idli dosa batter, snacks which include biscuits, namkeens and sweets, ready-to-cook meals, ketchup, jams, carbonated drinks, fruit juices, breakfast cereal, oats, muesli, honey, sauces, tea and coffee in the foods space. Brands which are in the food space include Good Life, Best Farms, Desi Kitchen, Snac Tac, Yeah!, Healthy Life, Aw So Yum, Aarambh, Kaffe.