SAM Thompson was duly crowned king of the jungle last night as the fans' favourite won the I'm A Celebrity 2023 crown.
The amiable 31-year-old took the title after seeing off runner-up Tony Bellew and third placed Nigel Farage.
And industry insiders believe Sam's triumph will be just the start for him, with ITV bosses and their rivals already lining him up for new projects.
A source said: "After lots of reality show appearances, Sam can now choose his next TV moves.
"Whatever happens, the show has been a huge boost for him, winning him fans and in the future some TV deals and promotional gigs. It's win-win."
Sam, who first made his name as a star of Made in Chelsea, will have no shortage of potential projects.
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