HUNDREDS of thousands of people clamoured for the new must-have beauty buy yesterday as a potion dubbed Botox in a jar went on sale.
While the face-freezing jabs cost upwards of £350, Boots No7's Future Renew Damage Reversal skincare range starts at just under £25 for healthy complexions on a budget.
A virtual "In the Know" queue had 95,000 people waiting to nab the product, which claims to reverse skin damage caused by everything from the sun to stress.
The high street pharmacy's website even crashed, sending customers to the virtual queue.
And in person too the crowds came, lining up outside stores around the country as the science-led range went on sale for the first time.
The collection includes four new products a night cream, SPF40 day cream, face serum and eye serum, which cost between £24.95 and £42.95.
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