TYSON FURY opened with an advertisement for his energy drink - then the sales pitch began to convince the world he is in a real boxing clash with MMA fighter Francis Ngannou.
The show rolled into London on Thursday to kick off the promotion of his mega-money Saudi Arabia clash with the Las Vegas-based Cameroon national.
Fury, 35, is currently boxing's best heavyweight but also the sport's top salesman.
He thrives for times like this. He swanned about with a microphone as he proclaimed this as the biggest event in the sport. Given the money on offer, you can't argue. Event is the key word, though.
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