Fans want to see the stars all year round, not just at the big events
Evening Standard|May 09, 2024
ATHLETICS is in a loop from which Michael Johnson is attempting to extricate it.
Matt x Majendie wo
Fans want to see the stars all year round, not just at the big events

The four-time Olympic champion turned pundit and entrepreneur caused a stir when he unveiled plans for a new track league for 2025 this year, the details of which will be laid out in full next month.

But the 56-year-old said he was forced to act after being caught in a two-decade-long battle to get recognition for athletics outside the Olympics and its World Championships.

Asked about the state of the sport, he said: "The best way to answer that is to say the media have been asking that question and I've been answering it now for 20-plus years, which tells us everything we need to know.

"But it's the right question, as the sport has continued to struggle. But the fact that any other sport that hasn't really advanced beyond the media ask ing this question would be dead, but it's not, which tells you it's a great sport.

"It's fantastic every four years at the Olympics, every two years at the World Championships. But outside of that, it falls flat and doesn't really have much of a presence at all. But there's a real opportunity to change that. My research and from what I understand is that a large majority of those people who do watch during those times would do so again given the opportunity to have that same experience throughout the year." Athletics has tried various differing formats, from street events to World Relays, which took place in the Bahamas last weekend, but none has truly reignited the sport to a wider audience.

この記事は Evening Standard の May 09, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Evening Standard の May 09, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

EVENING STANDARDのその他の記事すべて表示
Kylie Minogue loves the bar at Louie, startling Beefeaters and snooping in The Conran Shop
The London Standard

Kylie Minogue loves the bar at Louie, startling Beefeaters and snooping in The Conran Shop

Currently it’s largely suitcase-based as I’ve been doing so much travel for work, but Melbourne, Australia, is home.

time-read
3 分  |
December 12, 2024
Are Spurs willing to invest what it takes to win trophies?
The London Standard

Are Spurs willing to invest what it takes to win trophies?

Criticism of the manager for the club's struggles misses the point-whatever he says, he's not been given a squad ready to push for the biggest honours

time-read
3 分  |
December 12, 2024
Crowning glory awaits Britain's golden girl
The London Standard

Crowning glory awaits Britain's golden girl

Odds-on favourite to win BBC Sports Personality, Keely Hodgkinson never doubted she was ready to conquer the world

time-read
6 分  |
December 12, 2024
Residents at war over £10 billion 'Shanghai-style' Earl's Court plan
The London Standard

Residents at war over £10 billion 'Shanghai-style' Earl's Court plan

Controversial proposals are causing a huge furore in west London

time-read
4 分  |
December 12, 2024
The secrets of selling the capital's £40m homes
The London Standard

The secrets of selling the capital's £40m homes

Armed security, NDAs, a gold temple...inside the world of ultra high-end property deals

time-read
4 分  |
December 12, 2024
Jenny Packham on Amsterdam why is truly magical at Christmas time
The London Standard

Jenny Packham on Amsterdam why is truly magical at Christmas time

The designer gets lost in the cobbled streets and is entranced by the city’s twinkling lights and unique spirit

time-read
3 分  |
December 12, 2024
Alfies Antique Market
The London Standard

Alfies Antique Market

Here is a place to blindly lose oneself in a labyrinth of staircases and thresholds.

time-read
3 分  |
December 12, 2024
Decline and fall: what comes after peak wellness?
The London Standard

Decline and fall: what comes after peak wellness?

The social elite are obsessed with devices that track their health but the backlash is building

time-read
2 分  |
December 12, 2024
The newest AI can arrange your holiday- but will it be a strictly woke one?
The London Standard

The newest AI can arrange your holiday- but will it be a strictly woke one?

A lightning-quick artificial megabrain with an appetite for social justice? WILLIAM HOSIE has a chat with Claude Al

time-read
4 分  |
December 12, 2024
'Fame just isn't healthy
The London Standard

'Fame just isn't healthy

Mercury Prize-winning band English Teacher on the pressure of success, trying not to burn out and the challenges black women face in indie music

time-read
5 分  |
December 12, 2024