Selfridges takes gold for 'sportif" fashion in latest store takeover
Evening Standard|July 10, 2024
IN SPITE of the weather, we are undoubtedly on course for a stylishly winning summer.
- Victoria Moss
Selfridges takes gold for 'sportif" fashion in latest store takeover

Over in Paris, LVMH is sponsoring the Olympics — where the medals will be presented on Louis Vuitton trays and the French team will wear kit created by Stéphane Ashpool, the designer behind cult streetwear brand Pigalle. Meanwhile our very own (hey) Jude Bellingham is fronting for Skims and Burberry has signed up Phil Foden, Eberechi Eze and Bukayo Saka.

Unsurprisingly, our favourite department store is all over the sportif mood. Selfridges has long had a knack for a themed takeover, but after its inspired Joke Shop project the Oxford Street stalwart has pulled out all the stops for the Sportopia initiative.

この蚘事は Evening Standard の July 10, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Evening Standard の July 10, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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