Media's moment of reckoning: Convergence model set to be tested
Financial Express Chennai|December 23, 2024
THE YEAR 2024 was marked by significant consolidation in the Indian media and entertainment industry.
- VIVEAT SUSAN PINTO Mumbai, December 22

From television to digital to cinema, rival firms merged (Jio-Star), collaborated (Dharma-Serene) or were simply acquired (ENIL bought Gaana; Amazon acquired MX Player; Saregama picked up a majority stake in Pocket Aces) as they sought to survive amid changing consumer tastes and preferences.

While 2024 saw players come together to ride out the tough times, the convergence model created by consolidation is expected to be tested in 2025, say experts, as big firms get down to doing business with advertisers, digital content creators, distribution platforms and TV production houses. At the same time, consumers will see if getting bigger is any good for them from a content pricing perspective, and regulators will have to ensure there are no price wars in the marketplace.

この蚘事は Financial Express Chennai の December 23, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Financial Express Chennai の December 23, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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