TWENTY YEARS AFTER launching the country's first men's fairness cream brand Fair & Handsome, consumer goods company Emami on Thursday said it was relaunching the product as Smart & Handsome to reflect changing needs.
The company will spend ₹15 crore over the next two months in a 360-degree rebranding exercise, launch new products across face, skin, body and beard care as well as fragrances and target a turnover of ₹1,000 crore over the next 3-4 years. Actor Kartik Aaryan will be the new face of the brand.
The move to relaunch Fair & Handsome comes over four years after most rivals such as Hindustan Unilever (HUL), Nivea and Garnier dropped the 'fairness' name from their whitening creams in response to online criticism of the same.
この記事は Financial Express Kochi の January 10, 2025 版に掲載されています。
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この記事は Financial Express Kochi の January 10, 2025 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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