Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic, creating the world's largest advertising agency as traditional players look to better compete with Big Tech firms amid accelerating use of AI.
The deal, announced on Monday, is expected to attract regulatory scrutiny as it seeks to merge the world's third-largest ad buyer, Omnicom, with the fourth-largest: Interpublic. Both firms are based in New York.
この記事は Financial Express Kochi の December 10, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Financial Express Kochi の December 10, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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