Q-comm delivers record sales on New Year's Eve

QUICK COMMERCE FIRMS saw their sales soar to unprecedented levels on December 31.

- RAGHAV AGGARWAL New Delhi, January 1

However, industry leaders anticipate a tough road ahead in 2025 as competition intensifies and market dynamics evolve.

Aadit Palicha, co-founder and CEO of Zepto, underscored the sector's remarkable growth and the challenges that lie ahead in two separate LinkedIn posts. "This New Year's Eve marked a 200% increase in sales compared to last year. However, it will become increasingly clear in 2025 that q-commerce requires exceptional execution to thrive," Palicha said.

Zepto recorded an extraordinary pace of sales, moving 3,345 ice cube packets per hour—a 2.62x jump from last year.

"The customer value proposition will level up quickly. Unit economics and efforts to build operating leverage will evolve, and the capital markets environment for this industry will look significantly different compared to 2024 and 2023," Palicha said.